Let's Work Together

You're a lean team doing important work. You don't have time to waste on marketing systems that don't deliver, and you can't afford to miss opportunities because your tech stack is holding you back. I help startups and nonprofits build marketing operations that drive real impact with efficient systems.

Ideal for: Early-stage startups, nonprofit organizations, and mission-driven teams with limited resources who need to compete in an AI-powered marketing landscape.

How we work: Flexible engagement - start with a project, move to a retainer as we prove value together.

AI-Ready Marketing Foundation

Your content exists, but AI search can't find it or worse, gets it wrong.

Large language models and AI-powered search tools are changing how people discover organizations like yours. If your content isn't structured for AI to understand, you're invisible in the channels that matter most.

What This Includes

Content Architecture Audit

  • Identify gaps where LLMs might misrepresent work
  • Map opportunities for improved visibility
  • Review existing content for AI readability

Strategic Implementation

  • Implement schema markup and structured data
  • Optimize content hierarchy and formatting for LLM parsing
  • Create templates for future content that maintains AI-readability

Documentation & Training

  • Guidelines for your team to maintain AI-optimized content
  • Best practices for content creation in the age of generative search
  • Ongoing recommendations as AI search evolves

What You Get

Quick Win: Immediate fixes to your highest-traffic pages that improve AI citation accuracy

Long-Term Foundation: Scalable content structure that keeps you visible as search evolves, without constant rework

Ideal for: Organizations with significant existing content, teams preparing for AI-powered discovery, mission-driven groups who can't afford to be misrepresented

Marketing Automation & CRM Setup

Your team spends hours on repetitive tasks that could run themselves.

Manual email campaigns. Disconnected tools. Data living in spreadsheets. Every hour your team spends on administrative marketing work is an hour they're not spending on strategy, growth, or the mission that matters.

What This Includes

Tech Stack Assessment

  • Audit your current tools and workflows
  • Identify integration opportunities and bottlenecks
  • Recommend solutions that fit your budget and technical capacity

System Configuration

  • CRM setup or optimization (HubSpot, Go High Level, or other platforms)
  • Email automation sequences and customer journey workflows
  • Integration between your marketing tools, website, and CRM

Process Documentation

  • Standard operating procedures for your team
  • Training materials for non-technical users
  • Troubleshooting guides for common scenarios

What You Get

Quick Win: One key automation implemented in the first two weeks that immediately reduces manual work

Long-Term Foundation: Complete marketing operations system that scales with your growth, empowering your team to do more with less

Ideal for: Teams managing growing contact lists, organizations with disconnected tools, lean teams who need automation without enterprise complexity

Content Strategy & Repurposing System

You create great content once. Then it disappears into the void.

Your team doesn't have time to create unique content for every channel. But you also can't afford to stay silent. The solution: build once, distribute everywhere - without multiplying your workload.

What This Includes

Content Strategy Development

  • Identify your core content pillars and messaging themes
  • Map content to customer journey touchpoints
  • Create a content calendar that aligns with business goals

Repurposing Framework

  • Design a 1-to-many content system (one pillar piece → multiple channel-specific formats)
  • Build templates for rapid content adaptation across channels
  • Establish workflows that make repurposing effortless

Automation & Distribution

  • Set up scheduling and distribution tools
  • Create automated workflows for content promotion
  • Implement tracking to measure performance across channels

What You Get

Quick Win: Your first pillar content piece broken down into 5-10 channel-ready assets with a repeatable process

Long-Term Foundation: Self-sustaining content production system that maintains consistent presence without burning out your team

Ideal for: Organizations struggling with content consistency, teams with limited creation capacity, lean marketing departments managing multiple channels

Marketing Operations Audit

You know something isn't working. You just need clarity on the problem and what to fix first.

Before investing in new tools, new hires, or new strategies, understand where you actually are. This comprehensive audit identifies what's working, what's broken, and what opportunities you're missing.

What This Includes

Complete Operations Review

  • Tech stack assessment and utilization analysis
  • Workflow and process
  • Data quality and reporting capability evaluation
  • Team Capacity and skill gap identification

Opportunity Mapping

  • Prioritized recommendations and utilization analysis
  • Cost-benefit analysis for potential improvements
  • Roadmap for implementation (phased approach)

Strategic Consultation

  • 90-minute debrief session to discuss findings
  • Q&A to address your specific concerns
  • Guidance on next steps and priorities

What You Get

Deliverable: Comprehensive audit report with actionable recommendations, prioritized by impact and effort

Clarity: Know exactly where to invest your limited time and budget for maximum return

Ideal for: Organizations planning their next phase of growth, teams inheriting messy marketing systems, leadership needing to justify marketing investments

Perfect as: First engagement before committing to ongoing work-prove value, build trust, then discuss longer-term partnership

How We Work Together

My Process

Step 1:

Discovery Call - We discuss your challenges, goals, and whether we're a good fit. No pressure, just conversation.

Step 2:

Proposal & Scope - I send a detailed proposal outlining approach, timeline, deliverables, and investment. We refine until it's right.

Step 3:

Kickoff & Collaboration - We start work with clear milestones and regular check-ins. You're involved as much or as little as you prefer.

Step 4:

Delivery & Training - You receive your deliverables plus documentation and training so your team can maintain what we build.

Step 5:

Ongoing Support (Optional) - Retainer relationships available for continued optimization and strategic guidance.

Availability

Currently accepting new projects with start dates in December 2025 and beyond. Limited retainer spots available for the right partnerships.

Ready to Talk?

If you're a lean team ready to build marketing systems that actually work, let's have a conversation.

Schedule A Discovery Call

Frequently Asked Quesitons

Do you work with companies outside of startups and nonprofits?

My expertise is optimized for lean teams with limited resources. If you're a larger organization, I might not be the best fit - but I'm happy to chat and point you toward better resources if needed.

What tools and platforms do you work with?

HubSpot, Salesforce, Mailchimp, ActiveCampaign, Webflow, Zapier, Airtable, and most major marketing platforms. If you're using something specific, just ask.

How involved does my team need to be?

As much or as little as you want. Some clients prefer hands-off implementation with training at the end. Others like weekly collaboration. We'll find the right rhythm.

What if I'm not sure which service I need?

That's what the discovery call is for. We'll talk through your challenges and I'll recommend the best starting point - even if it's not one of these services.

Do you offer payment plans?

Yes, project payments can typically be split into milestones. I'm also flexible with nonprofit organizations on a case-by-case basis.

What's your typical project timeline?

Audits: 2-3 weeks
Single service implementation: 4-8 weeks
Comprehensive system builds: 8-12 weeks
Retainer work is ongoing with monthly sprints.